3 Reasons Why Law Firm STARTUPS Should Invest In Professional Web Design

An Honest Guide To Creating Your First Law Firm Website

Congrats on getting your unrestricted practising certificate!

It feels good, right?

Exciting times are ahead.

Sure, you’ll be busy. But, it’ll all be worth it.

Want to keep your costs down? I’m sure you do. After all, slow and steady wins the race. That’s why I’ve prepared a short and snappy article. It lists three key reasons why it PAYS to invest in web design from the start. Even better — we offer discounted rates for startups.

Get in touch now to find out more.

So, here we go.

1) You’ll Save Money

Yes, you read that correctly.

Here’s the thing –

You’ll probably spend MORE if you do it yourself. Why? Well, here’s one big reason that comes to mind.

Wholesale Prices

We buy our website products at a wholesale rate. But, you’ll have to pay the retail price. Why? Well, I’m assuming you won’t be building a few websites every month. At least, I hope you won’t! Thus, you’ll never get the products for the price that we do.

If you insist on going solo, here’s what you’ll have to buy:

  • Website subscription (usually paid yearly and non-refundable) e.g. Squarespace or Wix. A brief note on Wix. They’ll offer you a ‘free’ domain for two years. But, they’ll charge you through the nose if you decide to migrate that domain elsewhere. It’s one of many tricks used by these platforms to keep you locked down.
  • Hosting
  • Domain
  • Logo design
  • Copywriting
  • SEO
  • and more

The thing is, once you factor in all the time and energy, is it really worth it? Considering we purchase these products cheaper. And, we already know what we need. On top of that, you’ll receive a startup discounted rate with LegalSites. So, the benefits of going solo are watered down significantly.

Regardless, some firms will try to build their online presence without professional help. That’s understandable. After all, every dollar counts. But, this route doesn’t usually last long.

How do we know? Well, many of our clients tried to do it themselves. After 12 months or so, they came to us and asked for help. Factor in all the wasteful spending and the answer is pretty clear. Yes, you’re usually better off hiring a professional from the start.

Let’s not forget the opportunity cost. What do we mean by that? Well, think about all the time you could spend billing clients. Instead, you’ll spend it building a website. But, more on that shortly.

2) You’ll Save Time

How busy are you? Flat out? I’m not surprised. It’s tough work launching a law firm. Then, you’ll have to run it. So, you’re wearing two hats (at least). That is – the lawyer AND the businessperson.

You only have a finite amount of time and energy. How long will it take you to become a great web designer? Didn’t it take long enough to hone your skills as a lawyer? Aren’t you still improving those skills? So, what are the chances that you’ll create a website that meets your expectations?

As mentioned previously — think about opportunity cost. Is your time worth more as a lawyer or a web designer? This is where billable hours become an issue. Or, if you’re passing the task to a staff member — what else could they be doing?

3) You’ll Grow With Your Agency

Most law firms have similar goals. That is — secure high-quality clients, work smart (not hard) and make a difference.

A day will come when you’ll need to outsource various tasks to reach your goals. One of these will be online marketing and website design. You can GROW with your agency from day one. Or, you can find a stranger who has to learn the intricacies of an established law firm.

Unfortunately, too many agencies are trying to make a quick buck. Thus, their attention isn’t on their clients. Maybe it’s on their next vacation? Who knows. The thing is — ‘short cuts’ and ‘cheap tricks’ are too common amongst digital agencies.

For example, a client of ours used an SEO agency before coming to us. It turns out that this agency was making ‘fake’ Google reviews for this client. How do we know? Well, some of the Google reviews mentioned practice areas that their client didn’t even do.

This is a terrible idea (for so many reasons). And, the reviews were short and vague. Plus, they were added around the same time. So, it’s unlikely that a reasonable person would be convinced by these reviews.

Seriously though — if you’re in it for the long game — this type of trickery wouldn’t be a reality. Unsurprisingly, this agency didn’t keep their client for long. This client has joined LegalSites and their results have been outstanding.

The Takeaway

I’m not here to tell you how to run your business. But, I’ll do my best to provide some advice that I’ve learned along the way. That’s what this article is all about.

If you’re worried about overheads, that’s a good thing. It means that you’re serious about creating a successful business. So, that’s why we do our best to provide discounted rates for startups.

How do we reduce the price? Well, an established firm will need more time and energy invested in their project. But, your website will be comparatively simple. So, that’s how we can provide a startup website for a competitive price.

Sound good? Get in touch. Even if you just want to chat, we’re here to help.

Related: Top 3 Best Law Firm Websites Australia 2020 (by Legalsites)

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