
Client: Adams & Co Lawyers
Website: https://adamsandco.com.au/
Services: Website Design, Web Development & Consulting.
Adams & Co Lawyers built a website using Squarespace. But it had failed to produce sufficient organic Google traffic and leads.
Our client wanted to rank for keywords relating to their practice areas (e.g. personal injury and contested Wills).
And improve the website’s Google ranking so it could also generate online leads throughout NSW.
Our client signed up for a strategy session. We discussed their objectives and answered a few specific law firm marketing questions.
Following this, our client received a proposal, which was accepted.
Once the deposit was paid, our client completed the intake document. This asked guided questions that gave us in-depth information about their business.
We dealt directly with Jay Adams. He’s in charge of business development. We highly recommend that law firms hire someone who’s in charge of marketing and business development. It really speeds up the process.
Legalsites created a powerful law firm website using WordPress. And optimised it for organic Google traffic.
Their law firm website reflected their branding, vision and objectives.
This was made possible through our intake document and passion for high-quality communication.

The website was only launched 1 week ago at the time of writing this case study.
We’ll update this case study in time.
It’s recommended that our client invests in SEO and Google Ads. This will optimise website traffic and high-quality client leads.
Here is a comparison against other law firms that offer similar services in the same location.
According to GTmetrix:
“Studies show that users leave a site if it hasn’t loaded in 4 seconds. Google has announced that they are using page speed in their ranking algorithm.”
“Lower grades (C or lower) mean that the page can stand to be faster using better practices and optimising your settings.”



Legalsites is an Australian law firm marketing agency.
© 2026 Legalsites