The 3 Second Rule

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Is your website FAST enough? According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. This is a problem. Why? The same research revealed the average mobile site takes 15 seconds to load. And, most desktop sites have a load time of 8–11 seconds. […]

3 Easy Ways To BOOST Google Maps

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Did you know that 30-50% of people ONLY click on the Google Maps listings when they are searching for a service? Strangely enough, most businesses are still neglecting their presence in Google Maps. This presents an exciting opportunity to stand out from the pack. Here’s 3 easy ways to boost your presence in Google Maps […]

3 Reasons Why Law Firm STARTUPS Should Invest In Professional Web Design

3 Reasons Why Law Firm STARTUPS Should Invest In Professional Web Design

Congrats on getting your unrestricted practising certificate! It feels good, right? Exciting times are ahead. Sure, you’ll be busy. But, it’ll all be worth it. Want to keep your costs down? Of course you do. After all, slow and steady wins the race. That’s why I’ve prepared a short and snappy article. It lists three […]

Building Your Law Firm Website On Squarespace or Wix? Read This First.

Time. Convenience. Money. I’m guessing these are some of the reasons why you’re thinking of using Squarespace or Wix? That’s fair enough. Can I ask for a small favour? Hit the ‘pause’ button on your project. Read this article. If you still want to use these platforms, that’s totally cool. If not, feel free to […]

Crash Course: Selecting Your Law Firm Email Marketing Software

I assume that MOST of you understand WHY email marketing software is essential. But, it doesn’t hurt to explain it in more detail. Software vs Regular Email “I can save a few dollars per month by using my regular email account. So, why should I pay for software?” This is a common question. But, sending marketing […]

Why Email Marketing Is ESSENTIAL For Every Law Firm

This article will save you time and effort. How? I’ll teach you what I’ve learned. You’ll discover what works and what doesn’t. There’s no point going it alone. Learn from my experience and I’ll help you achieve your goals faster. Is It Even Worth It? Yes. Here’s why. Business Development Email marketing helps you stay […]

How To Get PAID For Paying Attention

Authenticity is the new buzzword in marketing and the evidence is in plain sight. Copywriting is becoming more casual and relatable. Businesses are posting ‘behind the scenes’ content. Advertising is generally less ‘sales-ey’ and more conversational. Vulnerability is cool and CEO’s are building their personal brand via Instagram. So, why is authenticity such a big […]

12 Proven Law Firm Marketing Strategies

Everyone seems to have an opinion on the best way to market a law firm. Facebook! SEO! PPC! Email Marketing! LOUD NOISES!!! So, which strategies will yield results? Which ones are a waste of time? And why did I start this article by yelling at you? These are all great questions. Here’s the key takeaway: […]

The #1 Reason Why Big Money Doesn’t Equal Success With Google Ads

Do you work for a small to medium-sized law firm? Have you ever wondered if it’s possible to succeed with Google Ads when other firms have a larger budget? You’re not alone. Many law firms have tried and failed at PPC. They’ve thrown money at a campaign and received minimal ROI (‘return on investment’). This […]

5 Easy Steps To Boost Website Traffic in 2019: Law Firm SEO

What’s the point in having a website that no one sees? This is where SEO comes in. It’s the most cost-effective marketing strategy to increase website traffic. At least, this has been my experience. Why? Google is a guaranteed source of potential clients. Once you’re in the ‘neighbourhood’, your website can receive the attention it […]