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Law Firm Website Speed: The 3 Second Rule

Is your website FAST enough?

According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load.

This is a problem. Why? The same research revealed the average mobile site takes 15 seconds to load. And, most desktop sites have a load time of 8–11 seconds.

Does speed affect your Google ranking?


Unfortunately, Google can measure the speed of your website and the number of people who ‘bounce’. If the algorithm feels like your website is annoying people, your ranking will drop.

This means less traffic, less leads and less potential clients.

Yes, speed matters.

So, what can you do about it?

Three Easy Ways To Speed Up Your Site

#1 — Test your speed

Test your site speed using this tool provided by Google

The tool will examine WHAT is slowing down your site and HOW to speed it up.

Go through the recommendations or contact an expert who understands the technical language.

#2 — Install and optimise plugins

These WordPress plug-ins can speed up your site:
SG Optimizer, W3 Cache, Autoptimizer and Smush

My favourite is the SG Optimizer.

I suggest you allow ‘lazy load’. This makes your images load as the user scrolls. Thus, the hero screen will load faster because it’s not waiting on the entire page to load.

And, don’t forget to optimise your images. SG Optimizer can compress all existing and new images. This is ESSENTIAL. Chances are your images are dragging the chain.

Finally, I recommend the plug-in ‘Instant Images’. It provides high-quality stock photos from Unsplash. And, it automatically resizes them and adds them to your media library. This means that your images will probably load faster than if you downloaded them externally.

#3 — Test your server speed

Pagespeed insights might find that your website host is slowing your site down.

In simple terms, your host holds all your website information on these fancy computers called ‘servers’. When someone visits your website, the servers need to send the information to the user.

If your host is letting you down, contact them or migrate your website to a different host. This can be a rather technical process. So, I suggest you hire an expert. Otherwise, you might lose your website data or crash your site entirely.


Hopefully this helps! If you have any questions, sign up for a free strategy session. I’d love to hear how you’re travelling.

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Latest client review on Google. This is for our sister company ‘Kelso Creative’

Popular article: 5 Easy Steps To Boost Website Traffic in 2019: Law Firm SEO

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