So, what's it all about?
Email marketing is the most important element in law firm marketing. Why? It’s widely considered to be the most cost-effective law firm marketing strategy.
How does it work? Well, newsletters and email campaigns can turn followers into clients. It also generates lifelong clients and referral sources.
The key is this – email marketing ensures you stay TOP OF MIND. Better yet, it’s cheaper than paying for lunch.
So, when someone needs a lawyer, they’ll be primed to think of you. After all, you’ll be in their inbox more than anyone else.