How It Works
Want to attract clients via Google? Well, you need to be visible. What’s the best way to achieve this? Well, the FASTEST way is with Google Ads.
In fact, we can get you to the top spot. How long does it take? Your campaign can be live within 24 hours. Pretty quick, yeah?
What do we do? Quite a few things.
– Extensive key phrase research
– Competitor analysis
– Ad copywriting
– Ongoing management
– Testing and reporting
We pay attention to detail and provide 100% transparency.
Here’s how a typical campaign will look:
Setting up your PPC campaign
We’ll do the following
- Figure out the most cost-effective target keywords
- Select ‘negative’ keywords. This saves you a lot of money.
- Choose a target demographic and region
- Write effective ad headlines
Creating Your Landing Pages
Thinking of sending your Google Ads traffic to your site’s homepage? PLEASE reconsider. Why? Your homepage is not optimised to capture leads. Instead, your website is designed to funnel people to other pages on your site. This is why LegalSites creates landing pages. These include:
- Effective headlines that mirror the headline of your Google Ad
- Ad copy that answers relevant questions. This is based off the information your visitors were provided when they saw your ad.
- Intentional and targeted calls to action
- Social proof. This lets your visitors know that other people have experienced success with your law firm.
- Analytics and call tracking. Why? Well, it lets us analyse the effectiveness of your campaign.
A/B Testing and Optimisation
This is actually the most important part of our Google Ads campaign. Why? Well, now we have essential data. So, this lets us reduce the CPC. In other words, we can optimise the cost-effectiveness of your campaign. Sounds pretty good, right?