How It Works

Want to attract clients via Google? Well, you need to be visible. What’s the best way to achieve this? Well, the FASTEST way is with Google Ads.

In fact, we can get you to the top spot. How long does it take? Your campaign can be live within 24 hours. Pretty quick, yeah?

What do we do? Quite a few things.

– Extensive key phrase research
– Competitor analysis
– Ad copywriting
– Ongoing management
– Testing and reporting

We pay attention to detail and provide 100% transparency.

Here’s how a typical campaign will look:

Setting up your PPC campaign

We’ll do the following

  • Figure out the most cost-effective target keywords
  • Select ‘negative’ keywords. This saves you a lot of money.
  • Choose a target demographic and region
  • Write effective ad headlines


Creating Your Landing Pages

Thinking of sending your Google Ads traffic to your site’s homepage? PLEASE reconsider. Why? Your homepage is not optimised to capture leads. Instead, your website is designed to funnel people to other pages on your site. This is why LegalSites creates landing pages. These include:

  • Effective headlines that mirror the headline of your Google Ad
  • Ad copy that answers relevant questions. This is based off the information your visitors were provided when they saw your ad.
  • Intentional and targeted calls to action
  • Social proof. This lets your visitors know that other people have experienced success with your law firm.
  • Analytics and call tracking. Why? Well, it lets us analyse the effectiveness of your campaign.

A/B Testing and Optimisation

This is actually the most important part of our Google Ads campaign. Why? Well, now we have essential data. So, this lets us reduce the CPC. In other words, we can optimise the cost-effectiveness of your campaign. Sounds pretty good, right?

#1 Google Ads law firm agency

Why Use LegalSites?

100% Transparency

We'll provide essential data. Why? So you can monitor your ROI. What will we show you? Cost per click, number of clicks, number of leads through contact forms, number of leads through phone calls, overall conversion rate, overall cost per lead, and more.

We Can Lower The Cost Per Click

We use A/B testing and optimisation tools to reduce the cost per click. This means that you can pay LESS per qualified lead. But, you might pay more if you do it yourself. When you also factor in the time you'll save, it makes sense to consider using LegalSites.

Landing Page Experts

Building a landing page is a crucial element to a successful PPC campaign. And, as you can see, building websites is one of our skills.

Recent Clients

Here's a few amazing law firms that have hopped on board recently.

Why Should You Invest In Law Firm Google Ads?

We get it. Running a law firm can be expensive. Staff costs, rent and endless overheads. That’s why we run Google Ad campaigns that pay for themselves (and then some). After all, there’s no point in having a law firm website JUST for the sake of it. Here’s a few reasons why YOU should invest now.

Maybe you’ve been hanging on. Your existing source of new work has been serving you well. But, times are changing. More people are going online. And, it’s not going to change. Here’s another thought – how many potential clients have you LOST because they couldn’t find your website? Or maybe you don’t even have a website? This can be fixed. Join the game now. Invest in law firm internet marketing NOW.

A day will come when it’s too late. Don’t delay any longer. The best time to start is NOW. Otherwise, your law firm might struggle to gain traction in a digital marketplace. While your competitors grow their firms, your’s might remain in the shadows. Let’s fix this by taking ACTION.

How good would it be to wake up with new client leads? This is exactly what a good law firm website does. It works hard for you on AUTOPILOT. But, for this to happen, your website MUST rank well on Google. Once that happens, well – your website might even become your #1 employee. But, let’s keep that to ourselves, shall we?

And the fastest way to get the #1 spot on Google is with Google Ads.

Featured Reviews

We've Got Nothing To Hide

Looking for prices? We’re happy to show you. Here’s the thing – we believe in transparency. LegalSites ONLY serves law firms. Thus, we’re able to predict (within reason) how much work is required for each project. Yes, each law firm is different. But, you have much more in common with another law firm than a carpenter. So, while our competitors are serving EVERYONE, we’re doing one thing – and doing it really well. 

*All prices are exclusive of GST*

So, how much does it all cost?

Check out the prices below. We’re not the most-expensive. But, we’re not the cheapest. Get in touch if you appreciate the value of law firm marketing. Let’s bounce around some ideas!

Law Firm Google Ads Management

Connecting you with potential clients
$ 595
per month
  • You'll receive everything listed above - and more. Get in touch now. We'll explain how this package can provide outstanding VALUE to your law firm.

Need Re-Marketing?

We can help. Get in touch now. We’ll chat about your business goals. Then, you’ll receive a tailored quote. This is designed to give you exactly what you want – and nothing you don’t.


No. We can generate results within weeks of launching the campaign. So, you can sign up without committing to a long-term contract.

Yes, of course! We’ll just add landing pages to your existing site.

This depends on your location and practice area(s). But, you’ll need at least $1,500/month to deliver great ROI.

This mostly depends on the competition in your marketplace. Call us and we’ll give you an estimate.

We’ll need access to your domain name to launch the landing pages. Also, we’ll ask questions about your practice areas. There’s a few other little things we’ll need to know. This helps us write effective and targeted sales copy.

We’ll help you export your landing pages. But, we can’t give you our optimisation tools. So, if you leave, you might pay more CPC.

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