Adwords for Lawyers

Google Adwords for Lawyers

Legalsites are experts in Google Adwords campaign management for lawyers in Australia and New Zealand. This page includes information on pricing, inclusions, packages and frequently asked questions.​

adwords for lawyers

Compete with Big Law Firms

Get clients on Google FAST

Maximise return on investment

How much does our Google Ads campaign management cost?

Google Adwords for Lawyers

Campaign Management Inclusions

We can get your lawyer Google Ads live within 24 hours. Here’s how it works.

Setting up your PPC campaign

We’ll do the following

  • Figure out the most cost-effective target keywords
  • Select ‘negative’ keywords. This saves you a lot of money.
  • Choose a target demographic and region
  • Write effective ad headlines

Creating Your Landing Pages (if applicable to your campaign)

Depending on your goals, we might create landing pages for your Google Ads.

Otherwise, we’ll direct prospects to various pages on your website.

Landing pages can include:

  • Effective headlines that mirror the headline of your Google Ad
  • Ad copy that answers relevant questions. This is based off the information your visitors were provided when they saw your ad.
  • Intentional and targeted calls to action
  • Social proof. This lets your visitors know that other people have experienced success with your law firm.
  • Analytics and call tracking. Why? Well, it lets us analyse the effectiveness of your campaign.

A/B Testing and Optimisation

This is actually the most important part of our Google Ads campaign. Why? Well, now we have essential data. So, this lets us reduce the CPC. In other words, we can optimise the cost-effectiveness of your campaign. Sounds pretty good, right?

Featured Reviews

Real reviews from real clients. Direct from our LinkedIn and Google pages.

Anna Shelley
Anna Shelley
DWF Lawyers Newcastle (Formerly McDonald Johnson Lawyers)
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Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Kiera Menzies
Kiera Menzies
Menzies Legal (Melbourne)
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As a new legal practice, Menzies Legal needed an online presence. We chose LegalSites to assist with the build of our new website and we are very happy with the process and the product. Brendan was actively involved from start to finish and remained on track and responsive throughout. I can highly recommend Legalsites, especially for start up law firms in Sydney NSW looking for a website which ticks all the boxes at a reasonable price point.
Peter Kelso
Peter Kelso
Kelso Lawyers
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Brendan did a major renovation of the website for my Incorporated Legal Practice in 2019. This was a highly active site containing over 500 pages. The results exceeded my expectations. I was impressed with his knowledge of digital media and all his practical suggestions. I highly recommend him.
Drew Hamilton
Drew Hamilton
Hamilton Janke Lawyers
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Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Keith Graham
Keith Graham
Grahams Lawyers
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Brendan has recently completed our law firm website. I was impressed with Brendans suggestions, input and the end result was very modern, professional and effective- all at a reasonable price. I can highly recommend his services.

No Long-Term Contracts. Cancel Anytime.

Our Law Firm Google Ad campaigns are flexible, tailored & ethical.

Why Us?

3 reasons why law firms are choosing our digital marketing agency

Proven Results for our clients

No Long-Term Contracts

Founded by a law & PR graduate


Law Firm Google Ads (Common Questions)

No. We can generate results within weeks of launching the campaign. So, you can sign up without committing to a long-term contract.

This depends on your location and practice area(s). But, most law firms invest $1000-$3000 per month in ad spend. This is the money to pay to Google for the Google Ads.

Request a quote for our campaign management prices.


Want to attract clients via Google? Well, you need to be visible. What’s the best way to achieve this? Well, the FASTEST way is with Google Ads.

In fact, we can get you to the top spot. How long does it take? Your campaign can be live within 24 hours. Pretty quick, yeah?

What do we do? Quite a few things.

– Extensive key phrase research
– Competitor analysis
– Ad copywriting
– Ongoing management
– Testing and reporting

Yes, of course! We’ll just add landing pages to your existing site (if applicable to your campaign).

This mostly depends on the competition in your marketplace. Call us and we’ll give you an estimate.

We’ll need access to your domain name to launch the landing pages. Also, we’ll ask questions about your practice areas. There’s a few other little things we’ll need to know. This helps us write effective and targeted sales copy.

We’ll help you export your landing pages. But, we can’t give you our optimisation tools. So, if you leave, you might pay more for your Google Ads.

Lower Cost Per Click

We use A/B testing and optimisation tools to reduce the cost per click. This means that you can pay LESS per qualified lead. But, you might pay more if you do it yourself. When you also factor in the time you’ll save, it makes sense to consider using LegalSites.

Landing Page Experts

Building a landing page is a crucial element to a successful PPC campaign. And, as you can see, building websites is one of our skills.

100% Transparency

We’ll provide essential data. Why? So you can monitor your ROI. What will we show you? Cost per click, number of clicks, number of leads through contact forms, number of leads through phone calls, overall conversion rate, overall cost per lead, and more.

Get your free strategy session

Learn how a law firm increased it's website traffic and leads by over 400%! (Using our proven 3-step formula).