Google Ads for Lawyers

Google Ads for Lawyers

Legalsites are experts in Google Adwords campaign management for lawyers in Australia.

We can help you get clients with Google Ads. Campaign setup, management and optimisation.

Brendan Kelso

About Legalsites

Legalsites is owned and operated by Brendan Kelso. He's a law graduate from the University of Newcastle (B Comm LLB Hons). Services include website design, SEO, Google Ads, consulting and more. It's our mission to help law firms get clients online. Brendan is also the podcast host for Better Law Firm Marketing. When Brendan isn't helping law firms, he enjoys fussing over his Labrador (Wesley) and catching up with family and friends.

Reviews from Lawyers

Legalsites is recommended by Australian lawyers and law firms

Graeme Heckenberg
Graeme Heckenberg
Heckenberg Lawyers
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Brendan from Legalsites did a fantastic job creating our firm website. Brendan was attentive and efficient, and greatly improved our online presence. We highly recommend Brendan and his team.
Anna Shelley
Anna Shelley
DWF Lawyers Newcastle (Formerly McDonald Johnson Lawyers)
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Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Adrian Corbould
Adrian Corbould
Turnbull Hill
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Brendan knows his stuff. Highly recommended for law firm marketing, SEO, law firm web design, Google Ads, and email marketing.
David Heasley
David Heasley
IP Infocus
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Brendan is extremely knowledgeable, and easy to work with. He recognized issues with my social media profiles and my web site, that I would not have known existed, let alone how to fix them. He proposed and assisted with valuable solutions. I would recommend him to anyone.
Samantha Miller
Samantha Miller
Clarity Lawyers
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Brendan really knows his stuff and is very effective. I would definitely recommend Legalsites.
Kiera Menzies
Kiera Menzies
Menzies Legal (Melbourne)
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As a new legal practice, Menzies Legal needed an online presence. We chose LegalSites to assist with the build of our new website and we are very happy with the process and the product. Brendan was actively involved from start to finish and remained on track and responsive throughout. I can highly recommend Legalsites, especially for start up law firms in Sydney NSW looking for a website which ticks all the boxes at a reasonable price point.
Keith Graham
Keith Graham
Grahams Lawyers
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Brendan has recently completed our law firm website. I was impressed with Brendans suggestions, input and the end result was very modern, professional and effective- all at a reasonable price. I can highly recommend his services.
Ryan Campbell
Ryan Campbell
Australia Debt Recovery
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I've found Brendan from Legalsites to be extremely professional. He is always happy to explain some of the more complex mechanisms of marketing campaigns and is able to adapt marketing strategies based on the current state of the legal industry.
Brooke Keane
Brooke Keane
Keane Family Law
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I changed to Legalsites for my SEO/website/online marketing from other provider a few months ago. I felt that I needed someone who's focus was on the legal industry and understood the various rules we have to comply with. From the start Brendan has been great to deal with. He communicates with me in a way I can understand and keeps me updated with what he is doing.
Peter Kelso
Peter Kelso
Kelso Lawyers
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Brendan did a major renovation of the website for my Incorporated Legal Practice in 2019. This was a highly active site containing over 500 pages. The results exceeded my expectations. I was impressed with his knowledge of digital media and all his practical suggestions. I highly recommend him.
Zoe Whetham
Zoe Whetham
W & Co Lawyers
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Brendan manages my Google Ads. He has gone above and beyond, made the process easy and kept me informed every step of the way. His specialised knowledge of the legal industry is invaluable, and I saw excellent results very quickly. I would highly recommend Brendan's services to other law firms.

How much does our Google Ads campaign management cost?

Why Google Ads?

3 reasons

Compete with big law firms

Fastest way to get new clients

Great visibility on Google Search

Do Google Ads work for lawyers?


Google Ads Campaign Management

Let’s have a chat.

Questions will include:

  • What do you want to achieve with Google Ads?
  • Who are you targeting?
  • Where are your ideal clients located?
  • How many leads do you want?
  • And more…

Setting up your Google Ads campaign

We’ll do the following

  • Setup and configure your Google Ads account
  • Find the best keywords
  • Select ‘negative’ keywords. This saves you a lot of money.
  • Choose a target demographic and region
  • Write effective ad headlines
  • Get your Google Ads online
  • and more


Once you’ve approved the campaign, we’ll set up and test the tracking systems (e.g. Google Analytics and Google Tag Manager).

This helps us understand where your leads are coming from.

Then we’ll go live and start learning.

Ongoing improvements.


  • Tweaking ads
  • Improving bid strategies
  • Finding more keywords
  • And more

Basically, this part is all about optimising your campaign.

Making it more cost-effective.

This gets you the best return on investment.

More customers. Better cost-per-conversion. A higher return on ad spend.

Our team will keep working on your campaign. Looking for new opportunities and helping you get the clients you want.

No Long-Term Contracts. Cancel Anytime.

Our Law Firm Google Ad campaigns are flexible, tailored & ethical.


Law Firm Google Ads (Common Questions)

Most law firms invest $1,000-$3,000 per month in Google Ads. Some law firms spend upwards of $10,000 or more. Plus the cost of professional campaign management. The total cost depends on competition, location, practice areas and other factors.

Google Ads can work very well for lawyers and law firms. In fact, many lawyers get clients from Google Ads. It’s fast and easy. Plus, you can easily target very specific practice areas. But you should be careful with setting up your campaign. That’s why many lawyers outsource their campaign management services to expert agencies like Legalsites.

No. You don’t have to sign a long-term contract. Our agreements are usually month to month. Cancel anytime with one month’s written notice. But each client agreement is different. Please ensure you carefully read your contract and invoice.

Yes, of course! We’ll just add landing pages to your existing site (if applicable to your campaign).

This mostly depends on the competition in your marketplace. Call us and we’ll give you an estimate.

We’ll need access to your domain name to launch the landing pages. Also, we’ll ask questions about your practice areas. There’s a few other little things we’ll need to know. This helps us write effective and targeted sales copy.

We’ll help you export your landing pages. But, we can’t give you our optimisation tools. So, if you leave, you might pay more for your Google Ads.

Lower Cost Per Click

We use A/B testing and optimisation tools to reduce the cost per click. This means that you can pay LESS per qualified lead. But, you might pay more if you do it yourself. When you also factor in the time you’ll save, it makes sense to consider using LegalSites.

Landing Page Experts

Building a landing page is a crucial element to a successful PPC campaign. And, as you can see, building websites is one of our skills.


We pride ourselves in high quality communication. Most of our clients prefer a phone call over a lengthy written report. We really enjoy our regular client catch ups. It’s a great opportunity to learn how your business is going.

Need a law firm marketing plan that actually works?

Send a private message