Adwords for Lawyers

Google Adwords for Lawyers

Legalsites are experts in Google Adwords campaign management for lawyers in Australia and New Zealand. This page includes information on pricing, inclusions, packages and frequently asked questions.​

Why Google Ads?

3 reasons

Compete with big law firms

Fastest way to get new clients

Works great for law firms

How much does our Google Ads campaign management cost?


Google Ads Campaign Management

You’ll receive a Q&A document.

Questions will include:

  • What do you want to achieve with Google Ads?
  • Who are you targeting?
  • Where are your ideal clients located?
  • How many leads do you want?
  • And more…

Setting up your Google Ads campaign

We’ll do the following

  • Setup and configure your Google Ads account
  • Find the best keywords
  • Select ‘negative’ keywords. This saves you a lot of money.
  • Choose a target demographic and region
  • Write effective ad headlines
  • Get your Google Ads online
  • and more


Once you’ve approved the campaign, we’ll set up and test the tracking systems (e.g. Google Analytics and Google Tag Manager).

This helps us understand where your leads are coming from.

Then we’ll go live and start learning.

Optimising cost per click / return on ad spend


  • Tweaking ads
  • Improving bid strategies
  • Finding more keywords
  • And more


Basically, this part is all about optimising your campaign.

Making it more cost-effective.

This gets you the best return on investment.

More customers. Better cost-per-conversion. A higher return on ad spend.

Do Google Ads work for lawyers?

Featured Reviews

Real reviews from real clients. Direct from our LinkedIn and Google pages.

Graeme Heckenberg
Graeme Heckenberg
Heckenberg Lawyers
Read More
Brendan from Legalsites did a fantastic job creating our firm website. Brendan was attentive and efficient, and greatly improved our online presence. We highly recommend Brendan and his team.
Anna Shelley
Anna Shelley
DWF Lawyers Newcastle (Formerly McDonald Johnson Lawyers)
Read More
Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Adrian Corbould
Adrian Corbould
Turnbull Hill
Read More
Brendan knows his stuff. Highly recommended for law firm marketing, SEO, law firm web design, Google Ads, and email marketing.
David Heasley
David Heasley
IP Infocus
Read More
Brendan is extremely knowledgeable, and easy to work with. He recognized issues with my social media profiles and my web site, that I would not have known existed, let alone how to fix them. He proposed and assisted with valuable solutions. I would recommend him to anyone.
Samantha Miller
Samantha Miller
Clarity Lawyers
Read More
Brendan really knows his stuff and is very effective. I would definitely recommend Legalsites.
Kiera Menzies
Kiera Menzies
Menzies Legal (Melbourne)
Read More
As a new legal practice, Menzies Legal needed an online presence. We chose LegalSites to assist with the build of our new website and we are very happy with the process and the product. Brendan was actively involved from start to finish and remained on track and responsive throughout. I can highly recommend Legalsites, especially for start up law firms in Sydney NSW looking for a website which ticks all the boxes at a reasonable price point.
Keith Graham
Keith Graham
Grahams Lawyers
Read More
Brendan has recently completed our law firm website. I was impressed with Brendans suggestions, input and the end result was very modern, professional and effective- all at a reasonable price. I can highly recommend his services.
Ryan Campbell
Ryan Campbell
Australia Debt Recovery
Read More
I've found Brendan from Legalsites to be extremely professional. He is always happy to explain some of the more complex mechanisms of marketing campaigns and is able to adapt marketing strategies based on the current state of the legal industry.
Brooke Keane
Brooke Keane
Keane Family Law
Read More
I changed to Legalsites for my SEO/website/online marketing from other provider a few months ago. I felt that I needed someone who's focus was on the legal industry and understood the various rules we have to comply with. From the start Brendan has been great to deal with. He communicates with me in a way I can understand and keeps me updated with what he is doing.
Peter Kelso
Peter Kelso
Kelso Lawyers
Read More
Brendan did a major renovation of the website for my Incorporated Legal Practice in 2019. This was a highly active site containing over 500 pages. The results exceeded my expectations. I was impressed with his knowledge of digital media and all his practical suggestions. I highly recommend him.
Zoe Whetham
Zoe Whetham
W & Co Lawyers
Read More
Brendan manages my Google Ads. He has gone above and beyond, made the process easy and kept me informed every step of the way. His specialised knowledge of the legal industry is invaluable, and I saw excellent results very quickly. I would highly recommend Brendan's services to other law firms.

No Long-Term Contracts. Cancel Anytime.

Our Law Firm Google Ad campaigns are flexible, tailored & ethical.


Law Firm Google Ads (Common Questions)

No. We can generate results within weeks of launching the campaign. So, you can sign up without committing to a long-term contract.

This depends on your location and practice area(s). But, most law firms invest $1000-$3000 per month in ad spend. This is the money to pay to Google for the Google Ads.

Request a quote for our campaign management prices.


Want to attract clients via Google? Well, you need to be visible. What’s the best way to achieve this? Well, the FASTEST way is with Google Ads.

In fact, we can get you to the top spot. How long does it take? Your campaign can be live within 24 hours. Pretty quick, yeah?

What do we do? Quite a few things.

– Extensive key phrase research
– Competitor analysis
– Ad copywriting
– Ongoing management
– Testing and reporting

Yes, of course! We’ll just add landing pages to your existing site (if applicable to your campaign).

This mostly depends on the competition in your marketplace. Call us and we’ll give you an estimate.

We’ll need access to your domain name to launch the landing pages. Also, we’ll ask questions about your practice areas. There’s a few other little things we’ll need to know. This helps us write effective and targeted sales copy.

We’ll help you export your landing pages. But, we can’t give you our optimisation tools. So, if you leave, you might pay more for your Google Ads.

Lower Cost Per Click

We use A/B testing and optimisation tools to reduce the cost per click. This means that you can pay LESS per qualified lead. But, you might pay more if you do it yourself. When you also factor in the time you’ll save, it makes sense to consider using LegalSites.

Landing Page Experts

Building a landing page is a crucial element to a successful PPC campaign. And, as you can see, building websites is one of our skills.

100% Transparency

We’ll provide essential data. Why? So you can monitor your ROI. What will we show you? Cost per click, number of clicks, number of leads through contact forms, number of leads through phone calls, overall conversion rate, overall cost per lead, and more.

Get your free strategy session

Need a law firm marketing plan that actually works?