Google Adwords for Lawyers

Legalsites are experts in Google Adwords campaign management for lawyers in Australia and New Zealand. This page includes pricing, inclusions, packages and frequently asked questions.​

Google Adwords for Lawyers

Compete with Big Law Firms

Reach your audience

Don't waste money

How much do we charge for Law Firm Google Ads?

Check out the prices below. We’re not the most-expensive. But, we’re not the cheapest. Get in touch if you want to proceed with a professional Google Adwords for Lawyers.

Google Adwords for Lawyers (Pricing)

Law Firm Google Ads Campaign management
$ 597
per month
  • See inclusions below.

Google Adwords for Lawyers

Campaign Management Inclusions

We can get your lawyer Google Ads live within 24 hours. Here’s how it works.

Setting up your PPC campaign

We’ll do the following

  • Figure out the most cost-effective target keywords
  • Select ‘negative’ keywords. This saves you a lot of money.
  • Choose a target demographic and region
  • Write effective ad headlines


Creating Your Landing Pages

Thinking of sending your Google Ads traffic to your site’s homepage? PLEASE reconsider. Why? Your homepage is not optimised to capture leads. Instead, your website is designed to funnel people to other pages on your site. This is why LegalSites creates landing pages. These include:

  • Effective headlines that mirror the headline of your Google Ad
  • Ad copy that answers relevant questions. This is based off the information your visitors were provided when they saw your ad.
  • Intentional and targeted calls to action
  • Social proof. This lets your visitors know that other people have experienced success with your law firm.
  • Analytics and call tracking. Why? Well, it lets us analyse the effectiveness of your campaign.

A/B Testing and Optimisation

This is actually the most important part of our Google Ads campaign. Why? Well, now we have essential data. So, this lets us reduce the CPC. In other words, we can optimise the cost-effectiveness of your campaign. Sounds pretty good, right?

Featured Reviews

Real reviews from real clients. Direct from our LinkedIn and Google pages.

Anna Shelley
Anna Shelley
DWF Lawyers Newcastle (Formerly McDonald Johnson Lawyers)
Read More
Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Drew Hamilton
Drew Hamilton
Hamilton Janke Lawyers
Read More
Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Keith Graham
Keith Graham
Grahams Lawyers
Read More
Brendan has recently completed our law firm website. I was impressed with Brendans suggestions, input and the end result was very modern, professional and effective- all at a reasonable price. I can highly recommend his services.


Law Firm Google Ads (Common Questions)

No. We can generate results within weeks of launching the campaign. So, you can sign up without committing to a long-term contract.

This depends on your location and practice area(s). But, you’ll need at least $1,500/month for AdSpend to deliver great ROI. This is the money to pay to Google for the Google Ads.

See the pricing above for campaign management costs.


Want to attract clients via Google? Well, you need to be visible. What’s the best way to achieve this? Well, the FASTEST way is with Google Ads.

In fact, we can get you to the top spot. How long does it take? Your campaign can be live within 24 hours. Pretty quick, yeah?

What do we do? Quite a few things.

– Extensive key phrase research
– Competitor analysis
– Ad copywriting
– Ongoing management
– Testing and reporting

Yes, of course! We’ll just add landing pages to your existing site.

This mostly depends on the competition in your marketplace. Call us and we’ll give you an estimate.

We’ll need access to your domain name to launch the landing pages. Also, we’ll ask questions about your practice areas. There’s a few other little things we’ll need to know. This helps us write effective and targeted sales copy.

We’ll help you export your landing pages. But, we can’t give you our optimisation tools. So, if you leave, you might pay more CPC.

Lawyer Google Adwords

Why Use LegalSites?

100% Transparency

We'll provide essential data. Why? So you can monitor your ROI. What will we show you? Cost per click, number of clicks, number of leads through contact forms, number of leads through phone calls, overall conversion rate, overall cost per lead, and more.

We Can Lower The Cost Per Click

We use A/B testing and optimisation tools to reduce the cost per click. This means that you can pay LESS per qualified lead. But, you might pay more if you do it yourself. When you also factor in the time you'll save, it makes sense to consider using LegalSites.

Landing Page Experts

Building a landing page is a crucial element to a successful PPC campaign. And, as you can see, building websites is one of our skills.

10 Benefits of working with Legalsites

  1. Increase leads from organic Google search
  2. Receive carefully tailored law firm marketing services from an agency that’s owned and operated by a law graduate
  3. Invest in long-term business growth. The effort you put in now will continue to pay off in the future.
  4. Work with an agency that can handle all your ‘internet and marketing stuff’ (e.g. website, SEO, other online marketing activities, branding, etc). Why’s this great? You’ll avoid the confusion of dealing with multiple agencies. This saves time, money, energy and other valuable resources.
  5. Save money by not hiring extra staff to handle it
  6. Avoid the time, stress and energy that it takes to learn how to do it yourself
  7. Spend more time working on the things that you’re already good at
  8. Remain competitive in a growing digital marketplace
  9. Attract more clients to YOUR business and LESS to the competition
  10. Work with a small (but powerful) agency that only accepts a small number of high-quality clients. This means you’ll get our attention.

Why Should You Invest In Law Firm Google Ads?

We get it. Running a law firm can be expensive. Staff costs, rent and endless overheads. That’s why we run Google Ad campaigns that pay for themselves (and then some). After all, there’s no point in having a law firm website JUST for the sake of it. Here’s a few reasons why YOU should invest now.

Maybe you’ve been hanging on. Your existing source of new work has been serving you well. But, times are changing. More people are going online. And, it’s not going to change. Here’s another thought – how many potential clients have you LOST because they couldn’t find your website? Or maybe you don’t even have a website? This can be fixed. Join the game now. Invest in law firm internet marketing NOW.

A day will come when it’s too late. Don’t delay any longer. The best time to start is NOW. Otherwise, your law firm might struggle to gain traction in a digital marketplace. While your competitors grow their firms, your’s might remain in the shadows. Let’s fix this by taking ACTION.

How good would it be to wake up with new client leads? This is exactly what a good law firm website does. It works hard for you on AUTOPILOT. But, for this to happen, your website MUST rank well on Google. Once that happens, well – your website might even become your #1 employee. But, let’s keep that to ourselves, shall we?

And the fastest way to get the #1 spot on Google is with Google Ads.

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