Google Adwords for Lawyers
Campaign Management Inclusions
We can get your lawyer Google Ads live within 24 hours. Here’s how it works.
Setting up your PPC campaign
We’ll do the following
- Figure out the most cost-effective target keywords
- Select ‘negative’ keywords. This saves you a lot of money.
- Choose a target demographic and region
- Write effective ad headlines
Creating Your Landing Pages (if applicable to your campaign)
Depending on your goals, we might create landing pages for your Google Ads.
Otherwise, we’ll direct prospects to various pages on your website.
Landing pages can include:
- Effective headlines that mirror the headline of your Google Ad
- Ad copy that answers relevant questions. This is based off the information your visitors were provided when they saw your ad.
- Intentional and targeted calls to action
- Social proof. This lets your visitors know that other people have experienced success with your law firm.
- Analytics and call tracking. Why? Well, it lets us analyse the effectiveness of your campaign.
A/B Testing and Optimisation
This is actually the most important part of our Google Ads campaign. Why? Well, now we have essential data. So, this lets us reduce the CPC. In other words, we can optimise the cost-effectiveness of your campaign. Sounds pretty good, right?