How It Works
Did you know that 85% of all internet traffic comes from search engines? That's a pretty good reason to invest in SEO. Here at LegalSites, we believe in transparency. So, our SEO services aren't some top-secret recipe. The thing is, it's all about execution. Sure, many agencies are offering similar things. But, most of them fail to perform these activities consistently and intentionally. So, take a look and get in touch if you'd like to know more.
Need clients to find your website on Google? Well, here’s the first step. What does it include? I’m glad you asked.
Here’s the thing – we need to make it EASY for Google to find, crawl and index your website. Unfortunately, many websites aren configured incorrectly. This can damage rankings and customer traffic.
Yes, many law firm websites aren’t even set up properly.
So, we’ll perform an audit. We know this is often a ‘dirty’ word. But, it’s a beautiful part of our SEO services!
What does it include?
We’ll analyse over 300 different ranking and usability factors. This includes:
Accessibility, indexation, sitemap and robot compliance, site hierarchy, speed, content quality, dead links, and much more.
Why do we bother? Well, it shows us what areas need the most attention. Then, we use this data to develop a tailored law firm SEO campaign – just for you.
‘Hey Google, check out this amazing website’. That’s essentially what this part is about. In other words, we make sure the Google machine know’s your website ACTUALLY exists. Not a bad place to start, right?
What are your clients searching for on Google? How competitive are these phrases? Which practice areas are you focussing on?
This is the part where we identify PROFITABLE opportunities for your business. We use premium SEO research tools and conduct a thorough competitor analysis. Why? Well, it provides essential information – letting us recommend the most effective keywords for you to target.
We’ll ensure your website is ‘search-friendly’. There’s a lot of stuff involved here. So, let’s keep it simple – your website will be enjoyable for Google AND your audience. This is a recipe for SEO-success.
Our clients love this part! What does it involve? We’ll help you understand the SEO strategies of your competitors. Why? Well, it shows us their strengths and weaknesses. But, most importantly – it identifies crucial SEO opportunities for YOU. Thus, enhancing the effectiveness of your efforts and driving more traffic to your website.
High quality backlinks are still the MOST influential ranking factor of SEO. Why? Well, that’s a tough question to answer in simple terms. But, in short – it enhances the authenticity of your website. You see, Google wants to ensure it’s users are safe and happy. So, if other reputable websites link to yours, well – it makes you look good.
How will we get backlinks?
- We attract links by promoting high quality and ‘link-worthy’ content
- We also identify and hunt backlink opportunities
Google likes websites that provide new content and updates. The more specific information, the better. Why? It drives traffic and keeps people on your website longer. Thus, making Google’s users happy. After all, their job is to show people the BEST websites. So, let’s feed the machine.
LegalSites will expand your website as the campaign matures. Specifically, your practice area pages. We’ll also ensure your content is optimised for Google’s algorithms.
If you need blogging and other content creation services, get in touch. We know you’re probably flat out. After all, it ain’t easy being a lawyer. So, chances are you’re short on time. Content creation is a time-consuming process. That’s why most of our clients leave it to us.
We monitor and evaluate your website traffic. This tells us WHERE your visitors are coming from and WHAT they’re doing. Once we know this, we can suggest ideas to you. These suggestions will ensure we do more of what works, and less of what doesn’t.