Law Firm SEO

Want new clients from Google?

We provide the best law firm SEO services in Australia.

This page includes information on pricing, inclusions, packages and frequently asked questions.

Want to learn more about SEO for lawyers?

Contact us here.

Get found on Google

Attract profitable clients

Out-perform competitors

How much do our law firm SEO services cost?

Why SEO For Lawyers is important

Here’s the reality:

Most industry-leading law firms are investing in SEO.


It’s one of the best ways to get new clients.

That’s because more people are turning to Google to find legal services.

Even most referrals will check out your competitors before contacting you.

So it’s critical that your website is visible on Google.

SEO ROI by Legalsites
Can you guess when this client hired us?

No Long-Term Contracts. Cancel Anytime.

Our Law Firm SEO services are flexible, tailored & ethical.

Law Firm SEO Services

Get new clients online with law firm SEO

We develop intentional, long-format practice area pages and fresh blog content.


This keeps your clients coming back.


Most importantly, it satisfies the search engines.


Remember, Google rewards websites that are:

  1. Authoritative
  2. User-Friendly


That’s why we craft useful information for each law firm website.


It shows Google that this website contains a lot of relevant information.


And, it keeps people on your website for longer.


Don’t make the mistake of cramming keywords throughout your website.


In the hope that you’ll get traffic.


This will only confuse Google and possibly hurt your ranking.


Leave the content creation to us.


We’ll ensure your website is optimised for the most profitable keywords in your niche.

If applicable to your campaign.

Improvements could include:

  • Navigation
  • Site speed
  • Website copywriting
  • Lead generation tools
  • User-journey
  • Fonts, Colours and general branding consistency

What are your clients searching for? These will be your keywords. So, if someone is looking for a family lawyer in Perth, we’ll do everything we can to connect them to you.

This is ESSENTIAL for every law firm. Why? It helps you connect with people who are searching for a particular legal service. So, we’ll build and develop your practice area pages. For example, if you do criminal law, we’ll develop pages for assault offences, larceny, fraud, bail applications and so on.

This is a process where we create links on other websites that point to yours. Why’s it important? It’s arguably the #1 ranking factor on Google.

You’ll receive regular reports. What will they include? You’ll discover where your traffic is coming from, what it’s doing, for how long, and who’s contacting you. Plus, many other useful pieces of data. This helps you see the benefits of your SEO investment.

We’re playing the long game. Thus, as our campaign grows, so will your website. We’ll continue to make site improvements and adjustments. This is in accordance with the data that we receive from our regular reports. And, we’ll listen to your ideas and implement updates.

We’ll perform numerous ongoing activities to ensure your website ranks well in your locations of choice (e.g. top 3 on the ‘map pack’)

Our reports are:

  • Easy to understand
  • Straight to the point
  • Available upon request

Want the best law firm SEO strategies?

Reviews from lawyers

Google reviews and LinkedIn recommendations for our law firm SEO services.

Graeme Heckenberg
Graeme Heckenberg
Heckenberg Lawyers
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Brendan from Legalsites did a fantastic job creating our firm website. Brendan was attentive and efficient, and greatly improved our online presence. We highly recommend Brendan and his team.
Anna Shelley
Anna Shelley
DWF Lawyers Newcastle (Formerly McDonald Johnson Lawyers)
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Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Adrian Corbould
Adrian Corbould
Turnbull Hill
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Brendan knows his stuff. Highly recommended for law firm marketing, SEO, law firm web design, Google Ads, and email marketing.
David Heasley
David Heasley
IP Infocus
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Brendan is extremely knowledgeable, and easy to work with. He recognized issues with my social media profiles and my web site, that I would not have known existed, let alone how to fix them. He proposed and assisted with valuable solutions. I would recommend him to anyone.
Samantha Miller
Samantha Miller
Clarity Lawyers
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Brendan really knows his stuff and is very effective. I would definitely recommend Legalsites.
Kiera Menzies
Kiera Menzies
Menzies Legal (Melbourne)
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As a new legal practice, Menzies Legal needed an online presence. We chose LegalSites to assist with the build of our new website and we are very happy with the process and the product. Brendan was actively involved from start to finish and remained on track and responsive throughout. I can highly recommend Legalsites, especially for start up law firms in Sydney NSW looking for a website which ticks all the boxes at a reasonable price point.
Keith Graham
Keith Graham
Grahams Lawyers
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Brendan has recently completed our law firm website. I was impressed with Brendans suggestions, input and the end result was very modern, professional and effective- all at a reasonable price. I can highly recommend his services.
Ryan Campbell
Ryan Campbell
Australia Debt Recovery
Read More
I've found Brendan from Legalsites to be extremely professional. He is always happy to explain some of the more complex mechanisms of marketing campaigns and is able to adapt marketing strategies based on the current state of the legal industry.
Brooke Keane
Brooke Keane
Keane Family Law
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I changed to Legalsites for my SEO/website/online marketing from other provider a few months ago. I felt that I needed someone who's focus was on the legal industry and understood the various rules we have to comply with. From the start Brendan has been great to deal with. He communicates with me in a way I can understand and keeps me updated with what he is doing.
Peter Kelso
Peter Kelso
Kelso Lawyers
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Brendan did a major renovation of the website for my Incorporated Legal Practice in 2019. This was a highly active site containing over 500 pages. The results exceeded my expectations. I was impressed with his knowledge of digital media and all his practical suggestions. I highly recommend him.
Zoe Whetham
Zoe Whetham
W & Co Lawyers
Read More
Brendan manages my Google Ads. He has gone above and beyond, made the process easy and kept me informed every step of the way. His specialised knowledge of the legal industry is invaluable, and I saw excellent results very quickly. I would highly recommend Brendan's services to other law firms.

More leads, more clients, more profit

How it works

Our SEO for lawyers strategy.

Need clients to find your website on Google? Well, here’s the first step. What does it include? I’m glad you asked.

Here’s the thing – we need to make it EASY for Google to find, crawl and index your website. Unfortunately, many websites aren configured incorrectly. This can damage rankings and customer traffic.

Yes, many law firm websites aren’t even set up properly.

So, we’ll perform an audit. We know this is often a ‘dirty’ word. But, it’s a beautiful part of our SEO services!

What does it include?

We’ll analyse over 300 different ranking and usability factors. This includes:

Accessibility, indexation, sitemap and robot compliance, site hierarchy, speed, content quality, dead links, and much more.

Why do we bother? Well, it shows us what areas need the most attention. Then, we use this data to develop a tailored law firm SEO campaign – just for you.

‘Hey Google, check out this amazing website’. That’s essentially what this part is about. In other words, we make sure the Google machine knows your website ACTUALLY exists. Not a bad place to start, right?

What are your clients searching for on Google? How competitive are these phrases? Which practice areas are you focussing on?

This is the part where we identify PROFITABLE opportunities for your business. We use premium SEO research tools and conduct a thorough competitor analysis. Why? Well, it provides essential information – letting us recommend the most effective keywords for you to target.

We’ll ensure your website is ‘search-friendly’. There’s a lot of stuff involved here. So, let’s keep it simple – your website will be enjoyable for Google AND your audience. This is a recipe for SEO-success.

Our clients love this part! What does it involve? We’ll help you understand the SEO for lawyers strategies of your competitors. Why? Well, it shows us their strengths and weaknesses. But, most importantly – it identifies crucial SEO opportunities for YOU. Thus, enhancing the effectiveness of your efforts and driving more traffic to your website.

High quality backlinks are still the MOST influential ranking factor of SEO. Why? Well, that’s a tough question to answer in simple terms. But, in short – it enhances the authenticity of your website. You see, Google wants to ensure it’s users are safe and happy. So, if other reputable websites link to yours, well – it makes you look good.

How will we get backlinks?

  1. We attract links by promoting high quality and ‘link-worthy’ content
  2. We also identify and hunt backlink opportunities

Google likes websites that provide new content and updates. The more specific information, the better. Why? It drives traffic and keeps people on your website longer. Thus, making Google’s users happy. After all, their job is to show people the BEST websites. So, let’s feed the machine.

LegalSites will expand your website as the campaign matures. Specifically, your practice area pages. We’ll also ensure your content is optimised for Google’s algorithms. 

If you need blogging and other content creation services, get in touch. We know you’re probably flat out. After all, it ain’t easy being a lawyer. So, chances are you’re short on time. Content creation is a time-consuming process. That’s why most of our clients leave it to us.

We monitor and evaluate your website traffic. This tells us WHERE your visitors are coming from and WHAT they’re doing. Once we know this, we can suggest ideas to you. These suggestions will ensure we do more of what works, and less of what doesn’t.

Why Us?

3 reasons why lawyers are choosing our law firm SEO services.

Proven Results for our clients

No Long-Term Contracts

Founded by a law & PR graduate

Ready to get started?

Frequently Asked Questions

Here’s what you should know about our law firm SEO services.

Law Firm Search Engine Optimisation (SEO) is the process of enhancing the ranking of your website in local and organic search results.

More visibility = More Clicks

Which typically results in the following:

More Leads, More Clients, More Profit

Have we achieved this? Yes. Can we promise it for everyone? Not exactly.

Here’s the thing –

#1 is our goal for EVERY client project. But, it takes time. There’s also numerous factors that influence your ranking. So, the best thing you can do is contact us. We’ll chat about your goals and develop a strategy. This will drastically increase the chances of getting you the #1 spot on Google.

Use this free tool to estimate how much traffic you could receive by increasing your ranking.

No. Legalsites believes in ethical SEO.

We provide our services on a monthly basis. Termination of our SEO services could result in a drop in Google ranking. Thus, we suggest you continue using our SEO services if you’d like to achieve optimal results through organic Google search. See the ‘Agreement’ for more information.

It usually takes at least 6 months to see significant results. This is true for all SEO campaigns. If an agency promises otherwise, tread carefully.

But, depending on your market and budget, modest results could come within 3 months.

The best way to speed up the process is to increase your budget.

How’s your law firm performing?


Are you swamped with referrals? Is cashflow great? High profitability?


If so, maybe you don’t need law firm SEO. But, your business might suffer if your referral networks drop off.


Chances are, if you’re reading this, your law firm isn’t working for you right now.


Here’s the thing –


Most law firms should have a variety of channels that generate new clients.


SEO is one way to achieve this.


The extra traffic from a high-performing website can generate a healthy number of new leads. Giving your law firm a competitive edge over other law firms.


Law firm SEO is an investment in the long-term success of your business.

Law firm SEO prices vary. It depends on the law firm.


Factors include:


  • The SEO ranking of your website
  • Your goals
  • The competition


The most important point is this:


The results you achieve will vastly outweigh the price. 


You simply need to invest in the process and have realistic goals.


Most clients invest between $1,000 – $3,000 per month.

Send a private message

Need a law firm marketing plan that actually works?