Best SEO For Lawyers

Legalsites are SEO for lawyers experts. Managing law firm SEO campaigns in Australia and New Zealand. This page includes pricing, inclusions, packages and frequently asked questions.​

SEO for lawyers

Get found on Google

Attract profitable clients

Out-perform competitors

Why SEO For Lawyers is important

Did you know that 85% of all internet traffic comes from search engines? That's a pretty good reason to invest in SEO for lawyers. Here at LegalSites, we believe in transparency. So, you'll find our pricing and inclusions. If you want to attract profitable clients and invest in the future, consider our law firm SEO services.

SEO ROI by Legalsites
Can you guess when this client hired us?

Law Firm SEO Pricing (Monthly)

Our law firm SEO packages are based on the number of practice areas you want to target. That’s why the pricing differs. You’re essentially paying for the number of keywords we need to target. Make sure you check out the detailed inclusions listed below.


$ 997
  • 2 Blog Posts Published / Month
  • All the inclusions listed below


$ 1997
  • 4 Blog Posts Published / Month
  • All the inclusions listed below


$ 2997
  • 8 Blog Posts Published / Month
  • All the inclusions listed below

Law Firm SEO Inclusions

Every campaign includes the following SEO essentials:

What are your clients searching for? These will be your keywords. So, if someone is looking for a family lawyer in Perth, we’ll do everything we can to connect them to you.

This is ESSENTIAL for every law firm. Why? It helps you connect with people who are searching for a particular legal service. So, we’ll build and develop your practice area pages. For example, if you do criminal law, we’ll develop pages for assault offences, larceny, fraud, bail applications and so on.

This is a process where we create links on other websites that point to yours. Why’s it important? It’s arguably the #1 ranking factor on Google.

You’ll receive regular reports. What will they include? You’ll discover where your traffic is coming from, what it’s doing, for how long, and who’s contacting you. Plus, many other useful pieces of data. This helps you see the benefits of your SEO investment.

We’re playing the long game. Thus, as our campaign grows, so will your website. We’ll continue to make site improvements and adjustments. This is in accordance with the data that we receive from our regular reports. And, we’ll listen to your ideas and implement updates.

We’ll perform numerous ongoing activities to ensure your website ranks well in your locations of choice (e.g. top 3 on the ‘map pack’)

Our reports are:

  • Easy to understand
  • Straight to the point
  • Available upon request

Featured Reviews

Real reviews from real clients. Direct from our LinkedIn and Google pages.

Anna Shelley
Anna Shelley
DWF Lawyers Newcastle (Formerly McDonald Johnson Lawyers)
Read More
Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Kiera Menzies
Kiera Menzies
Menzies Legal (Melbourne)
Read More
As a new legal practice, Menzies Legal needed an online presence. We chose LegalSites to assist with the build of our new website and we are very happy with the process and the product. Brendan was actively involved from start to finish and remained on track and responsive throughout. I can highly recommend Legalsites, especially for start up law firms in Sydney NSW looking for a website which ticks all the boxes at a reasonable price point.
Peter Kelso
Peter Kelso
Kelso Lawyers
Read More
Brendan did a major renovation of the website for my Incorporated Legal Practice in 2019. This was a highly active site containing over 500 pages. The results exceeded my expectations. I was impressed with his knowledge of digital media and all his practical suggestions. I highly recommend him.
Drew Hamilton
Drew Hamilton
Hamilton Janke Lawyers
Read More
Brendan assisted us with our website and SEO needs and was responsive, motivated and innovative in his approach. His customer service was outstanding and nothing was too much to ask. I would highly recommend Brendan to other law firms looking for a freshen up or in the start-up phase.
Keith Graham
Keith Graham
Grahams Lawyers
Read More
Brendan has recently completed our law firm website. I was impressed with Brendans suggestions, input and the end result was very modern, professional and effective- all at a reasonable price. I can highly recommend his services.

What to Expect (Law Firm SEO)

Our SEO for lawyers strategy.

Need clients to find your website on Google? Well, here’s the first step. What does it include? I’m glad you asked.

Here’s the thing – we need to make it EASY for Google to find, crawl and index your website. Unfortunately, many websites aren configured incorrectly. This can damage rankings and customer traffic.

Yes, many law firm websites aren’t even set up properly.

So, we’ll perform an audit. We know this is often a ‘dirty’ word. But, it’s a beautiful part of our SEO services!

What does it include?

We’ll analyse over 300 different ranking and usability factors. This includes:

Accessibility, indexation, sitemap and robot compliance, site hierarchy, speed, content quality, dead links, and much more.

Why do we bother? Well, it shows us what areas need the most attention. Then, we use this data to develop a tailored law firm SEO campaign – just for you.

‘Hey Google, check out this amazing website’. That’s essentially what this part is about. In other words, we make sure the Google machine know’s your website ACTUALLY exists. Not a bad place to start, right?

What are your clients searching for on Google? How competitive are these phrases? Which practice areas are you focussing on?

This is the part where we identify PROFITABLE opportunities for your business. We use premium SEO research tools and conduct a thorough competitor analysis. Why? Well, it provides essential information – letting us recommend the most effective keywords for you to target.

We’ll ensure your website is ‘search-friendly’. There’s a lot of stuff involved here. So, let’s keep it simple – your website will be enjoyable for Google AND your audience. This is a recipe for SEO-success.

Our clients love this part! What does it involve? We’ll help you understand the SEO for lawyers strategies of your competitors. Why? Well, it shows us their strengths and weaknesses. But, most importantly – it identifies crucial SEO opportunities for YOU. Thus, enhancing the effectiveness of your efforts and driving more traffic to your website.

High quality backlinks are still the MOST influential ranking factor of SEO. Why? Well, that’s a tough question to answer in simple terms. But, in short – it enhances the authenticity of your website. You see, Google wants to ensure it’s users are safe and happy. So, if other reputable websites link to yours, well – it makes you look good.

How will we get backlinks?

  1. We attract links by promoting high quality and ‘link-worthy’ content
  2. We also identify and hunt backlink opportunities

Google likes websites that provide new content and updates. The more specific information, the better. Why? It drives traffic and keeps people on your website longer. Thus, making Google’s users happy. After all, their job is to show people the BEST websites. So, let’s feed the machine.

LegalSites will expand your website as the campaign matures. Specifically, your practice area pages. We’ll also ensure your content is optimised for Google’s algorithms. 

If you need blogging and other content creation services, get in touch. We know you’re probably flat out. After all, it ain’t easy being a lawyer. So, chances are you’re short on time. Content creation is a time-consuming process. That’s why most of our clients leave it to us.

We monitor and evaluate your website traffic. This tells us WHERE your visitors are coming from and WHAT they’re doing. Once we know this, we can suggest ideas to you. These suggestions will ensure we do more of what works, and less of what doesn’t.

Law Firm SEO: Frequently Asked Questions

Have we achieved this? Yes. Can we promise it for everyone? Not exactly.

Here’s the thing –

#1 is our goal for EVERY client project. But, it takes time. There’s also numerous factors that influence your ranking. So, the best thing you can do is contact us. We’ll chat about your goals and develop a strategy. This will drastically increase the chances of getting you the #1 spot on Google.

Use this free tool to estimate how much traffic you could receive by increasing your ranking.

No. Legalsites believes in ethical SEO.

We provide our services on a monthly basis. Termination of our SEO services could result in a drop in Google ranking. Thus, we suggest you continue using our SEO services if you’d like to achieve optimal results through organic Google search. See the ‘Agreement’ for more information.

It usually takes at least 6 months to see significant results. This is true for all SEO campaigns. If an agency promises otherwise, tread carefully.

But, depending on your market and budget, modest results could come within 3 months.

The best way to speed up the process is to increase your budget.

Australia & New Zealand Lawyer SEO

Not your typical law firm SEO company

We Pay Attention

Too many agencies are trying to make a quick buck. Hence, their attention is elsewhere. At LegalSites, we only work with a small number of clients. This lets us focus on doing our best work.

Our Founder Has A Law Degree

We're not trying to brag. But, how many digital agencies were founded by a guy with a law degree? We know first-hand how challenging a law degree truly is. And, we know that this industry is complicated and nuanced. Thus, wouldn't it make sense to work with an agency that understands your industry like we do?

Proven SEO Success

Many of our clients' websites experience rapid growth in their Google rankings. Now, we're not saying this will apply to everyone. But, we do have quite a good track record.

Get your free strategy session

Learn how to remove a bad Google review